9 Proven Coworking Space Marketing Ideas to Fill Your Office Faster
Coworking spaces have exploded in popularity, but with more options popping up in every city, standing out is tougher than ever. Whether you’re running a boutique shared office in a trendy district or managing multiple locations across town, your marketing strategy needs to do more than look good—it needs to attract, engage, and convert.
At SieGreen Marketing Solutions, we specialize in helping coworking spaces grow through smart marketing and lead generation. With over 20 years of experience, we build high-converting systems that drive real, measurable results.
Here are 9 coworking marketing strategies to help you fill desks and boost occupancy rates—fast.
1. Focus on Local SEO
When people search “coworking space near me,” your business should show up first. Optimizing for local search means claiming your Google Business Profile, building citations on local directories, getting 5-star reviews, and using location-specific keywords throughout your site.
✅ Pro Tip: SieGreen can manage your Google Business Profile and build local citations to boost visibility in your area.
2. Use Paid Ads to Capture Active Searchers
Google PPC and Meta Ads are powerful tools when used correctly. Target high-intent keywords like “monthly coworking desk [city]” or “private office rental near me” to reach people ready to sign up. Don’t forget to use conversion-optimized landing pages to turn those clicks into leads.
3. Offer Free Day Passes or Tours
Sometimes, the best way to convert leads is to get them in the door. Promote a free day pass or guided tour to let potential clients experience your space firsthand. Use automation to follow up with every visitor through text, email, or both.
💡 SieGreen’s white-labeled CRM automates lead follow-up so no opportunity slips through the cracks.
4. Capture Leads with a High-Converting Website
If your website doesn’t clearly showcase your space, amenities, pricing, and booking options, you’re losing potential members. Your site needs to be mobile-friendly, lightning-fast, and built to convert traffic into sign-ups or tours.
5. Create a Referral Program
Happy members can be your best marketing channel. Launch a referral program offering free credits, discounted rent, or gift cards when members refer a friend or company to your space.
6. Leverage Video and Virtual Tours
A professional video or 3D walkthrough helps prospects see your space online before they visit. Share it across your website, Google profile, social media, and ad campaigns for maximum reach.
7. Get Social (With Strategy)
Consistent social content showcasing your space, events, and community can boost brand awareness and build trust. Highlight your members, share behind-the-scenes moments, and run limited-time promos to encourage engagement.
8. Run Email Drip Campaigns
Don’t let warm leads go cold. Use automated email sequences to stay in touch with people who toured or expressed interest. Provide value, showcase community stories, and invite them to try your space again.
🚀 Our email workflows are custom-built to nurture coworking leads until they convert.
9. Partner with Local Businesses and Creators
Partner with coffee shops, startups, freelancers, and event organizers to tap into new audiences. Consider hosting workshops, pop-ups, or networking events that bring potential members through the door.
Ready to Fill Your Coworking Space?
At SieGreen Marketing Solutions, we help coworking brands scale with customized strategies that combine lead generation, automation, and smart digital advertising. Whether you run a single location or a growing coworking franchise, we’ll build a system that delivers consistent growth—month after month.
📞 Book a free strategy call today and discover how we can help you grow your space faster.